The group formed in Yorkshire, England in the early 1980's, and started as a goth rock band called Southern Death Cult. Lineup, name, and style changes followed with the band really taking shape in 1983 or 1984. Led by the mystical singer Ian Astbury and guitarist Billy Duffy, The Cult crafted a unique hard rock sound with atmospheric and new wave influences.
The video for "Rain" is a cool, slightly freaky clip that alludes to the song's subject matter (in a word: sex). I don't recall seeing this one back in the day, but it is a strong if somewhat odd effort. The single did not chart in the U.S., but did pick up a bunch of rock and college radio airplay - similar to "She Sells Sanctuary," which was posted on ERV in August, 2011. However, the Love album would reach #87 on the charts and go gold.
The Cult would go on to have significant success before breaking up in 1995, though there have been numerous reunions since then.
Cool trivia fact: The Cult are a no hit wonder in the U.S.; their highest charting single was 1989's Fire Woman (#46). (They did have #11 top 40 singles in the U.K.)
Cool trivia fact #2: Prior to joining The Cult, guitarist Billy Duffy played with a pre-Smiths Morrissey in the Nosebleeds.