In typical ERV form, we are not going to feature any of the videos from Slippery When Wet; instead we went with "In and Out of Love," from 1985's 7800° Fahrenheit (so named because that is the temperature at which rock melts). 7800° Fahrenheit highlighted the radio-friendly pop metal sound that would take over the music world a year or two later, but it didn't quite resonate with the listening public at the time. It is not as if the album was a bust -- it hit #37 and went gold, but that is a far cry from the 12 million units that Slippery did. (As a side note, 7800° Fahrenheit did go platinum in 1987, pushed by the success of Slippery When Wet.)
The "In and Out of Love" video is typical Bon Jovi -- fun and enjoyable. The video was shot in Seaside Heights, NJ, and features a cast of locals. The clips of London and Japan that bookend the video underscore the background of the song -- Jon Bon Jovi wrote it after the band's first tour.
After 7800° Fahrenheit, Bon Jovi focused on improving their music (and sales) and made two significant changes. First, they brought in professional songwriter Desmond Child to help with a few songs and second, they test marketed the songs (yes, really) with local teenagers in NJ to help determine what went on the record. The results: two consecutive #1 singles ("You Give Love a Bad Name" and "Livin' on a Prayer") and a boatload of record sales.