The Cure formed in England in 1976, and emerged during the English post punk/new wave scene of the late 1970's and early 1980's. Although their early music mostly fits into the goth genre, there was always a strong pop and alternative sensibility present. By the time the band released their 1985 album, The Head on the Door, they had clearly transitioned to a more pop oriented sound that was somewhat unique. This led to huge success in the U.K. and Europe, and modest success in the U.S. For instance, The Cure has had 22 top 40 hits in the U.K., but only 3 in the U.S. ("Just Like Heaven, "Lovesong" and "Friday I'm In Love.")
"In Between Days" is a good example of their work, as it features a strong uptempo melody with introspective lyrics. The song hit #15 in the U.K., but peaked at #99 in the U.S. -- although it did gain some traction on college radio. The Head on the Door was a top 10 album in Britain, but only reached #60 in the U.S., though it was the first Cure LP to go gold in America.
Of course, The Cure would go on to have continued success globally and the band remains active in the industry as of this writing.
Cool trivia fact: early incarnations of the band were called Malice and Easy Cure before becoming The Cure in 1978.
Note that "Pictures of You" appeared on ERV in September 2014.