"Do It Again," from the Kinks 1984 LP Word of Mouth was arguably the bands' last great song. It was unarguably the last Kinks song to chart on the Billboard 100, peaking at #41. This made it the 23rd top 100 U.S. single from the band, highlighting a career that spanned 20+ years. While it would be hard to put the Kinks in the same category as the Beatles or the Stones, they have always seemed to be somewhat underrated to me. The band has an extremely strong catalog of songs that should put them in the top tier of rock bands ever ... but somehow they seem to fly a bit under the radar.
At any rate, "Do It Again" is obviously autobiographical and both the song and video come off as nostalgic and perhaps a little bit weary. Given the bands' long history and many ups and downs, it is easy to see where this comes from. Even so, this does not take away from the song, and it remains a solid way to remember the band.
Cool trivia fact: "Do It Again" is also the name of a wonderful documentary, about a newspaper reporter who decided to embark on a quest to convince the Kinks to reunite. The doc gets ERV's highest review -- see it if you get the chance.
Their last great song indeed. Man, what a hook!
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