Ironically, 1980 found the band at an ebb in their career, as their label (Arista) dropped them. With no other label showing any interest in them, the MSB recorded their own album, 1980's Heartland, without any outside interference. Eventually, EMI heard the record, and signed the band to a four record contract.
"He Can't Love You" was the first single off Heartland and broke the top 40 (peaking at #33). The band was no doubt helped by MTV, which played the song on their first day (the 45th video ever played on the fledgling channel). Unfortunately, success proved elusive for the band, and they finally called it quits in 1986, after a series of farewell concerts in Ohio.
Cool trivia fact: The Big Man, Clarence Clemons, played the sax on the studio recording (sadly, he does not appear in the video).
Note that the MSB's last top 40 single, "My Town," was posted on ERV in November 2014.