For those who don't know, Nine Inch Nails (NIN) is Trent Reznor; while he uses a backup band to tour, he alone is responsible for the music. "Head Like a Hole" is a great early example of the band's sound, with multiple melodies, a driving beat, and a dark, rocking chorus.
The video is also classic NIN, with rapid cut black and white images interspersed with the band. Definite art house movie feel, and more than a little bit strange. Again, seriously ahead of its time.
"Head Like a Hole" was the first NIN song to chart, but it did not break the top 100 (it peaked at #109). The Pretty Hate Machine album did better, peaking at 75. NIN would go on to have tremendous success in the early to mid 1990's, and their next 5 albums would break the top 10.