In spite of their modest success, the band was without a recording contract after their second LP. The demos intended for the third record caught the ear of Gene Simmons (of KISS fame), who signed the group with two conditions: that the band's name and lead singer be changed. Hence, Giuffria became House of Lords and singer James Christian took over for David Glen Eisley.
To my ear, House of Lords sounds a bit heavier than Giuffria, although they remained solidly in the commercial pop metal segment. "I Wanna Be Loved" sounds very Whitesnake-influenced, which might not have been the worst sound to go for in 1988. In any event, the song would go on to chart at #58, while the band's debut album would reach #78 on the charts.
The video mimics the sound of the band, and is pretty typical pop metal stuff -- not terrible, but not groundbreaking either. House of Lords would go on to release two additional records before breaking up in 1993.
The group has re-formed several times since 2004, mostly without Gregg Giuffria, who seems to have more or less left the industry.